A long-awaited and critical review of a key topic,
this book shows how different empirical approaches to the study of social
representations are viable and can be complementary. Empirical examples
of the analysis of particular social representations - from museums
to new technology - are included. The ten chapters in the first half
of the book present the key arguments concerning the relationship between
the theory and methods. The second half looks at a wide variety of research
topics. Of central concern to all the topics are the circumstances under
which one can be certain of having described a social representation.
The answer lies in the use of multivariate statistical analysis, the
use of which is clearly explained.
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